So Catchy! Where Fashion Begins, opens a window onto innovation in the world of fashion.
Here, you’ll find anything new, different or original. We provide a voice and a face for emerging design and creativity with the potential for international success. Anyone who has something new and different to add to the competitive and saturated world of fashion will find their place on So Catchy!
Think of us as a prism refracting the light of fashion, revealing new tendencies and gutsy, new and creative forces; we’ll be the first to show you ‘the latest.’
Addicted to coffee and good times, lover of animals, big and small.
When I was asked as a kid about what I wanted to be when I was older I used to say I wanted to be a writer. Other times, I preferred to be an explorer. I think it’s always been clear that I wanted to discover things, meet interesting people and talk about them, and that's why I started So Catchy! Where Fashion Begins.
I inherited my sense of fashion from my parents and there was nothing I loved more as a child than sneaking into my relatives’ closets to touch and see all of the different clothing. My imagination would soar, there, in between all of the skirts and tops.
In this project, all of my passions and dreams come together, my job is to explore the world of fashion and to discover people with new and interesting creative talent and in turn to tell their stories.
Jack-of-all-trades, master of none, I’m up for anything that sounds more interesting than the last project.
My journey to this point has led me from my home in Michigan to the frozen fields of Rochester, NY to the streets of NYC, across the ocean, back to the Windy city for one last real Midwest winter and back to the sunny streets of southern Spain. Along the way I’ve picked up a degree in Fine Art Photography, ridden along in ambulances, worked in theatres and bars, learned another language and turned my own into a job, I’ve translated some very boring instruction manuals along the way.
My job here is mostly linguistic, partially web-focused and any other odds and ends that need fixing.
Yes, I do strongly believe in Karma, in coincidence, in the power of empathy and in perseverance, but to be clear, I am not a fan of Amélie, nor have I let my armpit hair grow in.
I like finding tendencies, but not following them. And even though I am thoroughly convinced that fashion is a waste of time and money, I still get trapped, even seduced by it all of the time.
I try to observe without touching but sometimes I slip up. I’ve discovered that my fatal attraction is creation, creativity and talent; beauty, curiosity and innovation. I’ll die happy when I’ve lived at least a few days in every city on the planet and my day to day life is really worth it, when I’ve been able to help someone.
If you’ll allow me... Don’t just sit there like an idiot, move it, do something interesting with your life! Or at least stop your whining.